Saturday, February 18, 2017

What is Content Syndication?

Content syndication is the transfer of content from one site of publication to another. Typically, the term “content syndication” refers to the process in which blog, website or video content is pushed from one site to another, with the goal of getting exposure to new audiences [1-3].

Examples: I recently transferred some of my posts to Niume, a rapidly growing collaborative platform helping bloggers to share and promote content by interest theme [4]. The “transfer” may simply require to copy text. Often, however, you want to make minor changes and adjustments; especially if your original post contains hyperlinks and pictures. For example, I metamorphosed my Blogspot post “Lassen Peak Trail: from the Lassen Park Road to Lassen Peak Summit” into the Niume post “When is the best time to hike the Lassen Peak Trail?” and the post “The land of burnt-out fires” into “Getting started with Lava Beds caves.” The latter got an immediate and relevant Niume community response from Australia (suggesting a visit of Queensland's Undara lava tubes), while the Blogspot precursor never received any such comment.

Benefits of content syndication

Besides the possibility of generating more likes, comments, other feedback and also more revenue for your efforts creating content, syndication multiplies your content and thus archives your content within different services or organizations. Consider content syndication as a back-up of your content. But don't completely rely on it. Make sure, you have a personal cache for your content. Build your own content syndicate!

References and more to learn

[1] Search Engine Watch: What is content syndication and how do I get started?[].
[2] Scribble: The Do's and Don'ts of Content Syndication [].
[3] Hubspot: How to Syndicate Content Without Getting Dinged in Search [].
[4] Realwire: Introducing Niume: The Social World Of Shared Interests [].